You can tell a book by its cover! A great cover will tell readers there's a great book inside—one they may want to read. As with editing, cover design is both an art and a science. Artistically, a great cover has a memorable title, an eye-catching photo or illustration, [...]
Authors want to know how to effectively market their books. The problem is that most authors don't understand what marketing is. First let me say what it is not: Advertising is not marketing. Promotion is not marketing. Distribution is not marketing. All of these are parts of marketing but marketing is much broader. Book marketing [...]
Our blog features articles on book editing and writing, marketing and platform building, cover design and title selection, and much more. Come back often to see what's new. Under the Categories heading in the right hand column, you'll find categories of our articles. Click any of the tabs to see the articles in that category. Thanks [...]
